Nothing private is exposed and the site loads securely. The biggest gap is email: right now anyone can send messages that look like they come from Brightside Dental. Links shared on social media also show no picture, so fewer people click them.
Without this record, a scammer can email patients from an address that looks exactly like yours, asking for payments or personal details. One DNS setting blocks it.
Add a DNS TXT record at _dmarc.brightsidedental.example with the value v=DMARC1; p=quarantine; rua=mailto:dmarc@brightsidedental.example
When patients share your site on WhatsApp or Facebook, the link shows no image. Links with a picture get noticeably more clicks.
Add Open Graph tags to every page: og:title, og:description, og:image (a 1200x630 PNG served from my domain) and og:url.
Google is currently making up its own description, sometimes from the cookie banner. Your own sentence tells searchers why to choose you.
Add a meta description of 140-160 characters to the home page that says who we are, where we are and how to book.
A small setting that stops browsers from ever trying the insecure version, which matters on public Wi-Fi.
Add the header Strict-Transport-Security: max-age=31536000; includeSubDomains to every response from my site.
More people ask AI assistants for a dentist nearby. A short summary file makes it more likely they describe your practice correctly.
Add an llms.txt file at the root with a short summary and links to key pages.